E-Commerce Sales Analysis

My Role     :  Data Analyst

Context     : In the dynamic world of e-commerce, understanding customer behavior and sales trends is pivotal for success. By analyzing  sales data, we aim to identify customer segments and uncover insights that can  optimize sales and profitability. This project  delves into the nuances of sales patterns,   product performance, and customer  preferences, offering actionable recommendations to refine sales strategies and drive business growth.

Problem Statement:  Analyze sales data to identify customer segments and provide actionable insights to optimize sales and improve profitability for an e-commerce company.

Outcomes     :   Insights into sales trends, product performance, and customer preferences. 

Actionable recommendations to improve sales strategies and profitability.

Methodogy  :    Analyze the data using Python and visualize using Tableau.

The Data     :    Data used from Kaggle datasets.

Skills             :    Python, Tableau and PowerPoint